Friday, 20 December 2013

How Does Yowzit Compare to Yelp?

If you are wondering how Yowzit compares to Yelp, here are a couple of pertinent pointers you more than likely did not know about Yelp and how the two compare.

Yelp and Yowzit; how they compare and how they approach the way they review their clients:
  •          Although companies are under the impression that they will close a sale by customers telling the world about their experiences either good or bad on the Yelp platform, this is not necessarily the case, and not necessarily smart marketing – that is according to those at the Yelp realm.
  •          Yelp discourages this practice whereas Yowzit encourages as many customers as possible to air their views on their platform.
  •          Yelp’s focus is more about awareness than asking for reviews because then, according to Yelp, it becomes an arms and ammunitions race.
  •          Getting more reviews should in effect equal more traffic and therefore if there are better reviews (the wisdom of the crowds in question) more sales. But Yelp believes differently in that they feel that quality outdoes quantity every time.
  •          Customers don’t always want to be seen as a promotional vehicle, either.
  •          Yelp has paid individuals in the past to post reviews, although over the past couple of years, this has not been common practice.

For those that are not in the know, Yelp, Inc. is an American company that operates an "online urban guide" which evaluates and reviews businesses on their site. The site was founded in 2004 by Jeremy Stoppelman and Russel Simmons.

Research has found that customers who praise in their reviews usually rate that particular service as being 5 star whereas those that are not complimentary usually rate that particular service with a one star. This applies to both Yelp and Yowzit.

Both Yelp and Yowzit are platforms where clients can air their views, although there are common denominators as well as differences regarding both.

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