Friday, 20 December 2013

How Does Yowzit Compare to Yelp?

If you are wondering how Yowzit compares to Yelp, here are a couple of pertinent pointers you more than likely did not know about Yelp and how the two compare.

Yelp and Yowzit; how they compare and how they approach the way they review their clients:
  •          Although companies are under the impression that they will close a sale by customers telling the world about their experiences either good or bad on the Yelp platform, this is not necessarily the case, and not necessarily smart marketing – that is according to those at the Yelp realm.
  •          Yelp discourages this practice whereas Yowzit encourages as many customers as possible to air their views on their platform.
  •          Yelp’s focus is more about awareness than asking for reviews because then, according to Yelp, it becomes an arms and ammunitions race.
  •          Getting more reviews should in effect equal more traffic and therefore if there are better reviews (the wisdom of the crowds in question) more sales. But Yelp believes differently in that they feel that quality outdoes quantity every time.
  •          Customers don’t always want to be seen as a promotional vehicle, either.
  •          Yelp has paid individuals in the past to post reviews, although over the past couple of years, this has not been common practice.

For those that are not in the know, Yelp, Inc. is an American company that operates an "online urban guide" which evaluates and reviews businesses on their site. The site was founded in 2004 by Jeremy Stoppelman and Russel Simmons.

Research has found that customers who praise in their reviews usually rate that particular service as being 5 star whereas those that are not complimentary usually rate that particular service with a one star. This applies to both Yelp and Yowzit.

Both Yelp and Yowzit are platforms where clients can air their views, although there are common denominators as well as differences regarding both.

Monday, 16 December 2013

Is Yowzit The Next Competitor to Hellopeter

If you are looking for the best of the SA web whether this means sourcing banking, fashion, news, travel or shopping – it is thanks to the internet that just about anything is only a few clicks away. How, then, can you separate the wheat from the chaff?

Hellopeter’s site came to Peter Cheales whilst on a flight from Joburg to Cape Town. With so many people telling him tales of woe and poor service – listening and advising were just not enough, resulting in Hellopeter becoming the go-to website for service-related issues.

Peter launched his site in February 2000 and it was soon receiving an average of 150 complaints and compliments a day, but by 2003 the site was draining him financially; by instituting a subscription fee of R427.50 a year and prices for customer service reports based on a sliding scale, the site was seen to be going from strength to strength.

We need to ask ourselves the question – is Yowzit going to be the next competitor to Hellopeter or not? This is a difficult question to answer and perhaps will have varying points of view as both will have their fans and both will have their critics, and as with everything in life there will be individuals that will not feel partial to either.

Today Hellopeter is a giant with 18 million hits a month.

There are great things in store for Yowzit, too, as this is a brilliant platform for individuals to air their views – whether you like something or dislike something, an unbiased platform where you can either compliment or vent is a brilliant way for other individuals to discover what you do or don’t enjoy anywhere in the world – it might be a spa in India or a restaurant in London, a movie or book you think everyone should enjoy; you can now have your say by making use of the Yowzit site.

Yowzit has a chance of becoming the next competitor to Hello Peter – after all Facebook has some really stiff competition too.